This book has influenced me the most, personally in shaping my mindset and also in all my intrapreneurship and entrepreneurship related initiatives
Zero To One
This is the perfect book for anyone trying to create a new product or service. As you know, Peter is one of the co-founders of PayPal and this book is basically the notes of his Stanford lecture.
Learn to Change to Learn
When to advertise what? OR the Art of Association
Do advertisements persuade you enough to buy a product? Not all advertisements translate into purchase, especially TV ads because you are sitting at home when watching it and there is no way to buy it then and there. So the key goals for ads is to maintain 'top of mind' , so when you actually go for... Continue Reading →
Interactive Marketing – What, Why, How?
Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →
From Learning to Expertise [Infographic]
Learning anything is possible for anyone, but each of us go through a different journey. Here is an infographic showing how an expert becomes one..
Do you know when or what is World Peace Day?
The International Day of Peace also unofficially known as World Peace Day, is observed on 21 September annually . Dedicated to world peace, specifically the absence of war and violence, is at times occasioned by a temporary ceasefire in an active combat zone to allow humanitarian aid access. But many of us living in non-war... Continue Reading →
Evolution and Future of Delivery [Infographic]
Many believed that SCM or mainly Delivery had come to a stand still and the only thing that can improve this was if someone invented 'teleportation'. But DRONES for delivery, that is something cool! The Great Evolution of Deliveries via Endicia Featured image credits: Edited by harishb07.com Aircraft photo by bribri/ CC BY/Marker-ed Drone photo by... Continue Reading →
Evolution of Advertising [Infographic]
The data in this infographic is updated only till 2011 but still a really an excellent collection of information. Featured image by dno1967b / CC BY / Texturize
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