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Category Archives: Branding

Art of Association

When to advertise what? OR the Art of Association

Featuredby harish.b Leave a comment

Do advertisements persuade you enough to buy a product? Not all advertisements translate into purchase, especially TV ads because you are sitting at home when watching it and there is […]

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Branding, Marketing

Interactive Marketing – What, Why, How?

Featuredby harish.b Leave a comment

Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the […]

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Branding, How To?, Marketing

Logo 101

Featuredby harish.b 2 Comments

On an everyday basis we encounter up to 3500 marketing messages, most of them ads on the route we are travelling in.  Being bombarded by so many ads,  we take […]

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Branding

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