You all know that, customers need, a software company to continuously deliver integrated innovation. The challenge for most of us development teams, in making this happen, is the range of our products, duplicate components and resource crunch. What is InnerSource? Innersource, we feel is that silver bullet that solves the above challenges It is basically... Continue Reading →
I get asked quite often to explain bitcoin, and I felt for knowing and understanding bitcoin you need to understand the basics and not just the transactional aspects of bitcoin. So here is my version of BITCOIN-101. 1-MONEY, BANKING, TRANSACTIONS. If you know BITCOIN and you are questioning bitcoin, it's because you have never really... Continue Reading →
You may have the best strategy in place to get your company back into the market and increase the share price, but even the best strategy is a commodity unless you effectively implement it. Many big companies over a period of time get entangled in a web they themselves spun and this is when their CEO decides on renewing... Continue Reading →
Many believe that strategic thinking is something you’re born with. It may be true like in case of any other skills in sports, musical instruments, public speaking, but personally I feel that is a skill you can master with a lot of practice and lot of learning. So what is strategy? its not knowing how to get to the... Continue Reading →
Do advertisements persuade you enough to buy a product? Not all advertisements translate into purchase, especially TV ads because you are sitting at home when watching it and there is no way to buy it then and there. So the key goals for ads is to maintain 'top of mind' , so when you actually go for... Continue Reading →
Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →
On an everyday basis we encounter up to 3500 marketing messages, most of them ads on the route we are travelling in. Being bombarded by so many ads, we take notice of only creative ads which stands out and we also associate it with a brand. A logo is the one which helps us identify this brand in... Continue Reading →
In 2013 Disney introduced MagicBands in their theme parks. The Technology: The band is RFID enabled and also functions as a ticket and completely linked with the online 'my-disney-experience', which stores the personal information, preferences and much more. The Possibilities: Now this being bundled with features allowing this to be a wallet, room key, ticket, passes etc. there is no... Continue Reading →
How many of you have checked out the Night Walk application from Google? If you have not, then check it out before reading further. This is the latest and most impressive experiments from Google, which takes the concept of maps to a whole new level. The current version of made available for the city Marseille in France... Continue Reading →
We know that Facebook already uses facial recognition technology and suggests tags on photos uploaded by us; Google has similar technology for its Google+ social network. But last month Facebook published explaining the capabilities of their new AI(artificial intelligence) system called DeepFace. Now the interesting part is that if humans compare 2 photos and answer if both have the same person in it, there... Continue Reading →
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