The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers

Ben encourages you to be prepared for difficult times and to never give up on your goals. The book 'The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers' is a valuable resource for anyone looking to start or grow a business and wants to gain a better understanding of the challenges they may face and the strategies they can use to overcome them. It provides insight into how to navigate through difficult times, how to make difficult decisions, how to find and hire the best people, how to build a strong team culture, how to improve communication within a team, and how to be an effective leader.

Interactive Marketing – What, Why, How?

Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →

Augmentation of Customer experience with Technology

In 2013 Disney introduced MagicBands in their theme parks. The Technology: The band is RFID enabled and also functions as a ticket and completely linked with the online 'my-disney-experience', which stores the personal information, preferences and much more. The Possibilities: Now this being bundled with features allowing this to be a wallet, room key, ticket, passes etc. there is no... Continue Reading →

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