Ben encourages you to be prepared for difficult times and to never give up on your goals. The book 'The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers' is a valuable resource for anyone looking to start or grow a business and wants to gain a better understanding of the challenges they may face and the strategies they can use to overcome them. It provides insight into how to navigate through difficult times, how to make difficult decisions, how to find and hire the best people, how to build a strong team culture, how to improve communication within a team, and how to be an effective leader.
InnerSource – Discovery Portal
To aid with discovery process of innersourced projects within an organization, we built and open-sourced a portal.
BITCOIN – IN SIMPLE WORDS
I get asked quite often to explain bitcoin, and I felt for knowing and understanding bitcoin you need to understand the basics and not just the transactional aspects of bitcoin. So here is my version of BITCOIN-101. 1-MONEY, BANKING, TRANSACTIONS. If you know BITCOIN and you are questioning bitcoin, it's because you have never really... Continue Reading →
Dear CEO, Don’t let your ‘VISION’ be impaired
You may have the best strategy in place to get your company back into the market and increase the share price, but even the best strategy is a commodity unless you effectively implement it. Many big companies over a period of time get entangled in a web they themselves spun and this is when their CEO decides on renewing... Continue Reading →
Are you a Strategic Thinker?
Many believe that strategic thinking is something you’re born with. It may be true like in case of any other skills in sports, musical instruments, public speaking, but personally I feel that is a skill you can master with a lot of practice and lot of learning. So what is strategy? its not knowing how to get to the... Continue Reading →
When to advertise what? OR the Art of Association
Do advertisements persuade you enough to buy a product? Not all advertisements translate into purchase, especially TV ads because you are sitting at home when watching it and there is no way to buy it then and there. So the key goals for ads is to maintain 'top of mind' , so when you actually go for... Continue Reading →
Interactive Marketing – What, Why, How?
Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →
Logo 101
On an everyday basis we encounter up to 3500 marketing messages, most of them ads on the route we are travelling in. Being bombarded by so many ads, we take notice of only creative ads which stands out and we also associate it with a brand. A logo is the one which helps us identify this brand in... Continue Reading →
Augmentation of Customer experience with Technology
In 2013 Disney introduced MagicBands in their theme parks. The Technology: The band is RFID enabled and also functions as a ticket and completely linked with the online 'my-disney-experience', which stores the personal information, preferences and much more. The Possibilities: Now this being bundled with features allowing this to be a wallet, room key, ticket, passes etc. there is no... Continue Reading →
Virtual Tourism !
How many of you have checked out the Night Walk application from Google? If you have not, then check it out before reading further. This is the latest and most impressive experiments from Google, which takes the concept of maps to a whole new level. The current version of made available for the city Marseille in France... Continue Reading →
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