On an everyday basis we encounter up to 3500 marketing messages, most of them ads on the route we are travelling in. Being bombarded by so many ads, we take notice of only creative ads which stands out and we also associate it with a brand. A logo is the one which helps us identify this brand in... Continue Reading →
Augmentation of Customer experience with Technology
In 2013 Disney introduced MagicBands in their theme parks. The Technology: The band is RFID enabled and also functions as a ticket and completely linked with the online 'my-disney-experience', which stores the personal information, preferences and much more. The Possibilities: Now this being bundled with features allowing this to be a wallet, room key, ticket, passes etc. there is no... Continue Reading →
Virtual Tourism !
How many of you have checked out the Night Walk application from Google? If you have not, then check it out before reading further. This is the latest and most impressive experiments from Google, which takes the concept of maps to a whole new level. The current version of made available for the city Marseille in France... Continue Reading →
Facebook: Facial Recognition 2.0
We know that Facebook already uses facial recognition technology and suggests tags on photos uploaded by us; Google has similar technology for its Google+ social network. But last month Facebook published explaining the capabilities of their new AI(artificial intelligence) system called DeepFace. Now the interesting part is that if humans compare 2 photos and answer if both have the same person in it, there... Continue Reading →
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