Interactive Marketing – What, Why, How?

Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →

What’s a brand worth?

Interbrand is very well renowned for their ability to create and manage brands as key assets. They also evaluate the most valued brands every year and for those who have not seen this here is the list of the top 5 brands (remember, these are not valuation of the company on the whole but the valuation of just... Continue Reading →

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