Ben encourages you to be prepared for difficult times and to never give up on your goals. The book 'The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers' is a valuable resource for anyone looking to start or grow a business and wants to gain a better understanding of the challenges they may face and the strategies they can use to overcome them. It provides insight into how to navigate through difficult times, how to make difficult decisions, how to find and hire the best people, how to build a strong team culture, how to improve communication within a team, and how to be an effective leader.