Power of persuasion and how this works, if that's something that interests you, then this is the book for you. It's a great set of tools if you are in marketing or sales, and if you are a consumer, then it's good to know how your psychology is used for or against you when making a purchase.
Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →
Facebook launches - Facebook Audience Insights, which is a new tool that can be exploited by marketers, by giving us insights about our potential or present customers, thereby allowing us to tailor the message to them in a better way. Once you choose the type of audience you can analyse details and get insights on... Continue Reading →
On an everyday basis we encounter up to 3500 marketing messages, most of them ads on the route we are travelling in. Being bombarded by so many ads, we take notice of only creative ads which stands out and we also associate it with a brand. A logo is the one which helps us identify this brand in... Continue Reading →