Power of persuasion and how this works, if that's something that interests you, then this is the book for you. It's a great set of tools if you are in marketing or sales, and if you are a consumer, then it's good to know how your psychology is used for or against you when making a purchase.

Interactive Marketing – What, Why, How?

Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →

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