Dear CEO, Don’t let your ‘VISION’ be impaired
You may have the best strategy in place to get your company back into the market and increase the share price, but even the best strategy is a commodity unless you effectively implement […]
Are you a Strategic Thinker?
Many believe that strategic thinking is something you’re born with. It may be true like in case of any other skills in sports, musical instruments, public speaking, but personally I feel that […]
Learn to Change to Learn
I am an Introvert, so I don’t like to brag about myself, but once I start I don’t stop. 😀 OK, fine I’ll brag a little now.. 🙂 In the […]
When to advertise what? OR the Art of Association
Do advertisements persuade you enough to buy a product? Not all advertisements translate into purchase, especially TV ads because you are sitting at home when watching it and there is […]
Interactive Marketing – What, Why, How?
Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the […]
Logo 101
On an everyday basis we encounter up to 3500 marketing messages, most of them ads on the route we are travelling in. Being bombarded by so many ads, we take […]
Augmentation of Customer experience with Technology
In 2013 Disney introduced MagicBands in their theme parks. The Technology: The band is RFID enabled and also functions as a ticket and completely linked with the online ‘my-disney-experience’, which stores the personal […]
Why Better Technology Can Be Slower to Take Off
Invention of Franchising
There are no S**tty ideas
This is definitely true, and embracing the crazy ideas is a mark of an entrepreneur. This is especially true when the idea is actually about your bowel movement (ahem!) , as […]
From Learning to Expertise [Infographic]
Learning anything is possible for anyone, but each of us go through a different journey. Here is an infographic showing how an expert becomes one..
Do you know when or what is World Peace Day?
The International Day of Peace also unofficially known as World Peace Day, is observed on 21 September annually . Dedicated to world peace, specifically the absence of war and violence, […]
