I get asked quite often to explain bitcoin, and I felt for knowing and understanding bitcoin you need to understand the basics and not just the transactional aspects of bitcoin. So here is my version of BITCOIN-101. 1-MONEY, BANKING, TRANSACTIONS. If you know BITCOIN and you are questioning bitcoin, it's because you have never really... Continue Reading →
You may have the best strategy in place to get your company back into the market and increase the share price, but even the best strategy is a commodity unless you effectively implement it. Many big companies over a period of time get entangled in a web they themselves spun and this is when their CEO decides on renewing... Continue Reading →
Many believe that strategic thinking is something you’re born with. It may be true like in case of any other skills in sports, musical instruments, public speaking, but personally I feel that is a skill you can master with a lot of practice and lot of learning. So what is strategy? its not knowing how to get to the... Continue Reading →
Do advertisements persuade you enough to buy a product? Not all advertisements translate into purchase, especially TV ads because you are sitting at home when watching it and there is no way to buy it then and there. So the key goals for ads is to maintain 'top of mind' , so when you actually go for... Continue Reading →
Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →
On an everyday basis we encounter up to 3500 marketing messages, most of them ads on the route we are travelling in. Being bombarded by so many ads, we take notice of only creative ads which stands out and we also associate it with a brand. A logo is the one which helps us identify this brand in... Continue Reading →
In 2013 Disney introduced MagicBands in their theme parks. The Technology: The band is RFID enabled and also functions as a ticket and completely linked with the online 'my-disney-experience', which stores the personal information, preferences and much more. The Possibilities: Now this being bundled with features allowing this to be a wallet, room key, ticket, passes etc. there is no... Continue Reading →
I have focused on 3 key areas in my leadership roles: Driving Product Innovation, by increasing patents, thought leadership, developing key products and with strategic initiatives such as Intrapreneurship, Startup Accelerator, Startup School, InnerSource, I build and enable our employees to build, world class innovative products, leveraging the best and latest technology and ensuring the... Continue Reading →
Power of persuasion and how this works, if that's something that interests you, then this is the book for you. It's a great set of tools if you are in marketing or sales, and if you are a consumer, then it's good to know how your psychology is used for or against you when making a purchase.
This book has influenced me the most, personally in shaping my mindset and also in all my intrapreneurship and entrepreneurship related initiatives
This is the perfect book for anyone trying to create a new product or service. As you know, Peter is one of the co-founders of PayPal and this book is basically the notes of his Stanford lecture.