What’s a brand worth?

Interbrand is very well renowned for their ability to create and manage brands as key assets. They also evaluate the most valued brands every year and for those who have not seen this here is the list of the top 5 brands (remember, these are not valuation of the company on the whole but the valuation of just... Continue Reading →

It’s called Artificial Intelligence not Science Fiction !!

Imagine having a digital assistant who based on your past behaviour, flawlessly manages your schedule, informs others how busy you are, predict when you will finish a particular task and reschedules the next tasks accordingly. Imagine an elevator which based a persons movement near it calculates the probability of the person needing the elevator and... Continue Reading →

What’s happening to ‘your perfect phone’?

I recently wrote about the modular smartphone development being done by Google called Project Ara.  In the Ara Developers Conference which was held on April 15-16th and they revealed a lot more details on this, which I have tried to put together in the below infographic. I call it 'Your Perfect Phone' because you no longer... Continue Reading →

What’s behind a Logo ?

After writing my previous article on logos, I wanted to share information on what goes into the designing of a logo. But then I came across this infographic which is like a 'super bundle' of information about logos and brand and I had to share it.. Source: financesonline.com

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