Learning is forever
Interactive marketing is content marketing on steroids. When creating great content you are expecting it to invoke emotions and hence leading to the desired action from the viewers of the content. Good Content is Better Marketing But with interactive marketing you are watching this as this happens and you could also control the emotional journey of your... Continue Reading →
Interbrand is very well renowned for their ability to create and manage brands as key assets. They also evaluate the most valued brands every year and for those who have not seen this here is the list of the top 5 brands (remember, these are not valuation of the company on the whole but the valuation of just... Continue Reading →
After writing my previous article on logos, I wanted to share information on what goes into the designing of a logo. But then I came across this infographic which is like a 'super bundle' of information about logos and brand and I had to share it.. Source: financesonline.com
On an everyday basis we encounter up to 3500 marketing messages, most of them ads on the route we are travelling in. Being bombarded by so many ads, we take notice of only creative ads which stands out and we also associate it with a brand. A logo is the one which helps us identify this brand in... Continue Reading →
harish.balasubramanian 